Guest blog by Jeci Casperson, Director of Marketing and Investor Relations, New North Inc.
The New North offers up many reasons for your future talent to bring their lives and their families to the region. That is why we bring you the following well-developed recruitment materials. Together with your current talent pipeline, these polished tools will accelerate the excitement surrounding the region for potential candidates and drive talent to your doorstep. Check out these adaptable tools below:
Utilize our “North of What You Expect” Recruitment Video to Attract New Talent
Showcased in this captivating video are many aspects of the community that make the New North a place for skilled workers to strive for. Whether your future employees enjoy being outdoors or indoors, downtown or rural, in nature or programming computers, or maybe all of these things – Northeast Wisconsin provides. Leverage our video by linking it on your Human Resources webpage and otherwise distributing it within your talent pipeline:
LINK TO VIDEO
To embed the video in your HR page, copy and paste the following: <iframe width="560" height="315" src="https://www.youtube.com/embed/IDfuYiiqhME" frameborder="0" allowfullscreen></iframe>
'In the New North' Video Series
The new, one-minute videos are intended to be shared on social-media channels and follow up on the full-length, talent-recruitment video, which premiered in December 2016 at the New North Summit. Companies are encouraged to share the short videos on Facebook, Twitter or their company’s LinkedIn Page. They can also be sent directly to potential talent. Below are links to the three videos that have been released (3/6):
1. Live in the New North
2. Achieve in the New North
3. Play in the New North
4. Prosper in the New North (released 12/19/17)
More than 50 companies in the region are using the videos and have incorporated it into their recruiting efforts. These videos have been viewed more than 15,000 times with views from 46 states.